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Summary here
A brand is an intangible asset made up of many elements. Together these elements help consumers identify a product and give them reasons to buy it rather than its competitors.
The process of creating new Brands can be initiated from Supply Chain Management (SCM)->Itemmgt->Brands as shown in fig 1.

Hitting the Create button to begin creating a new Brand as shown in fig 2, this takes you to the Brand create page shown in fig 2a below. The areas highlighted red are required fields and must be filled before the document can succesfully create.
